It checks for cohesion and a strong narrative

• [ ] Is the information strategically presented?
• [ ] Does the content guide the reader through a frictionless journey?
• [ ] Is the information easy to digest and understand?

It checks for intent and awareness

• [ ] Have I solved a problem my audience cares about?
• [ ] Does the information I shared match their awareness level?
• [ ] Have I been specific about how it’ll help them?

It checks for completeness

• [ ] Does the narrative jump from A to C without giving the reader B?
• [ ] Does the draft follow the outline (if there is an outline)?
• [ ] Are sections packed with value adds, or do some lack comparatively?

It checks for relevance

• [ ] Have I used the most relevant examples/stories/use cases?
• [ ] Can readers visualize the concepts I’m explaining?
• [ ] Have I included unique, data-driven, experience-based expertise and points?

It checks for next steps

• [ ] Have I included takeaways readers can emulate?
• [ ] Have I included strategic CTAs, both subtle and obvious, that motivate readers to complete an action?

It checks for stylistic preferences